A comprehensive branding project for Etiq — a textile label company aiming to redefine standards within the industry through innovation, efficiency, and a modern service approach.

Operating in the textile labeling sector, Etiq positions itself as more than a production provider. The brand was envisioned as a forward-thinking partner for designers and manufacturers, combining technological precision with attentiveness, collaboration, and long-term relationship building. Its mission is to eliminate inefficiencies in traditional label production by introducing streamlined processes, automation, and a client-focused mindset.

My role was to develop the brand identity based on an established strategic foundation. Working closely with the strategic direction — including brand positioning, core values, archetypes, and long-term vision — I translated these principles into a cohesive visual system aligned with the company’s modern and innovative character.

The deliverables included multiple logo concepts, a refined final mark, a complete visual identity system, and a comprehensive brand book outlining guidelines, usage principles, and communication direction. The identity was designed to reflect clarity, technological advancement, and reliability — while avoiding visual clichés commonly associated with the textile industry.

The result is a scalable and future-ready brand system that supports both print and digital applications, ensuring consistency across all touchpoints — from industrial production contexts to modern marketing communication.