
Srooka
PROJECT OVERVIEW
A brand starter visual identity for a small one-person ceramics studio based near Kraków (Poland), where time-honored craftsmanship meets a modern aesthetic.
The studio specializes in handcrafted, functional pottery, creating unique vases, mugs, and plates that are as practical as they are beautiful.
The entire visual system, from the logo to the marketing materials, was carefully designed to mirror this blend of heritage techniques and contemporary design.
The logo and identity system were created from scratch, guided by a defined brand vision during briefing period. The direction was rooted in Scandinavian design values — minimal form, a muted color palette, material honesty, and functional clarity — ensuring the identity feels timeless, refined, and aligned with the studio’s craftsmanship.
full scope
visual Identity, brand print & digital materials, web design (UI)
project type
commercial






































