This project presents the branding concept for Trotte, developed as part of the Brand Designer course created by Design Practice. The work was selected by industry mentors as one of the top 10 standout submissions among hundreds participants in the program’s second edition.

Trotte is envisioned as a global multimedia platform dedicated to street culture — connecting a young, international audience through content that explores the world’s most dynamic cities. The platform aims to inspire, educate, and broaden perspectives through curated storytelling and cultural insight.

My role was to build the brand from the ground up, beginning with an in-depth strategic phase that included brand sprint workshops and defining its core pillars. The outcome was a distinctive logo, a cohesive visual identity system, and a comprehensive brand book with detailed guidelines — forming a scalable foundation for a globally oriented brand.